Label: G-Unit / Interscope
Reviewed by: Raa Daddy
Times are changing. Hip-Hop has been sleeping with a lot of different genres over the last half decade. The bastard children of Hip-Hop and rock (or Hip-Hop and electronica for that matter) have mostly been met with mixed results. 50 Cent is the last of a dying breed who lives and breathes "kick your teeth in" gangsta rap and in doing so, is one of the few who can flirt with the street and the mainstream and have both paying equal attention. There’s definitely a good dose of fight music here and in classic Fif fashion, he doesn’t pull any punches calling out whoever he feels like. This new album is harder than ever and while using beef as sport, Fifty comes off just as hungry as he was his first time out. Before I Self Destruct isn’t expected to move anywhere near as many units as Get Rich or Die Trying but sticking to your guns speaks volumes to the fans. Love him or hate him, Fif aims for the jugular throughout this project with gritty street narratives like Crime Wave, his brilliant state of the union address to the haters OK, You’re Right and the introspective Could’ve Been You. Going against the grain is nothing new for 50 Cent, neither is selling records.