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Interview: SMACK
Thursday, July 6, 2006
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T: So, how do you feel about all the heads that came behind you? Like the whole influx of DVDs on the market?
S: Like I said, I don’t really mind dudes doing the shit that I do. It’s like a market now, I want the market to grow, fuck it! But what I want to tell the dudes that’s doing the shit I do is, just throw your own twist to it. Have your own identity in the fucking market so we can grow and advance. Because if everybody’s doing the same shit, it’s going to get boring. It took me a minute to create my format, so my audience could appreciate it and watch. Sit down for like two hours and niggas not even knowing they just sat down for two hours just watching a DVD. It took me a minute, like three DVDs to really find my niche and basically create a format to put a sequence of videos in that my audience can appreciate. So now when you see another company or other dudes that do this DVD shit doing the same shit, it’s like come on, man! But I ain’t mad at them, everybody get their money or whatever. I ain’t no hater because I’m going to do what I do. I ain’t even looking at any of these dudes because at the end of the day I don’t feel like any of the dudes that’s on my level, that’s on the streets, is in my caliber. Straight up, I don’t see it.

T: So how many DVDs did you release so far?
S: I have eleven SMACK DVDs out to date. And I got the national release with Koch Records that just dropped, The SMACK CD/DVD Album Volume 1. So if you don’t got the DVDs, make sure you go look and do your research. Go try to get them, all of them are classics. And if you don’t have the whole collection, you’re slipping.

T: How do you feel about the overall vibe as far as the east coast right now, particularly New York? As far as people saying the coast is slipping, heads is being followers and there’s no real leadership?
S: Basically, it balls down to New York artists don’t support one another. And that’s the bottom line. My DVD is actually heavily south influenced and I’m from New York. I run around the streets of New York, I know every rapper in New York and there should be no reason why my DVD is like south influenced that heavy. That’s just because New York rappers don’t support one another. Everybody wants to be the man, everybody wants to be the top nigga in charge. They don’t just support each other. I go to the south, niggas is showing me love, niggas is throwing me records. I come to NY, niggas is trying to charge me wild numbers just to get on my DVD because I got a national deal now. It’s crazy, but at the end of the day it’s all business. But niggas in the South that’s doing this shit, they got a different outlook on the game. They want to stay unified with one another, so that’s why they winning right now. So, that’s just basically how I see it.

T: So, what’s the overall agenda? What is SMACK really trying to accomplish?
S: We basically were branding our brand. We are trying to put out good quality products. Whether it be albums, music, films, and we are just expanding the brand. You might see SMACK clothing.

T: We spoke about Canada earlier, is that a big market for you?
S: Yeah, that’s a very big market right there.  Big shout to everybody out in Canada. I been out there a couple of times and it’s nothing but love out there, especially Toronto. I never been to Vancouver and Ottawa, but I’m trying to make it out there. We going to definitely make sure we touch those grounds before everything is said and done. But Canada is what’s up, I fuck with Canada.




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